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Globally the speediest escalating sports activities are Intense; in reality Based on promotion marketplace stats, there are now an estimated 168 million Lively participants worldwide.
Using the mass marketing and advertising capability, toughness and kudos of the acute brand (the sports channel already broadcasts in more than sixty international locations in 12 languages achieving no lower than a staggering 38 million households) the group is venturing into certain areas exactly where they imagine they're able to make a real distinction, in the long run helping to increase the general profile of utmost athletics.
Due to the fact founding the intense Sports activities Channel, the brand name has fast advanced into a lot of Activity-orientated companies worldwide, launching many new businesses like Serious Beverages (with its award-profitable number of all all-natural beverages now marketing in 23 nations around the world), Extreme Medics (a singular staff of hugely capable and specialised paramedics covering Severe sporting activities situations across Europe), EX Component, Extremepie (presently Europes largest surf & ski on-line and mail-order retailer), Intense Resorts (a completely new hotel concept created specifically to cater for Severe sporting activities lovers – the 1st one hundred thirty Bed room lodge opened in Cape Town in November 2006) and now Severe Mayhem. Oh, and also Be careful for the launch of Uncooked Point out – the teams new sports activities style apparel label, with foot-ware, watches and eye-ware also in the design pipe-line.
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